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Spring/Summer 2010 - “Fashion vs. Society” PDF Imprimir E-mail

On the morning of February 19, 2010 I sat at my desk with my eyes focused on the small yellow post-it listing the biggest fashion trends for spring. My mind ponders the answers for the transient changes in fashion, since the detrimental effect of the economic recession. It was then that I realized I was no longer looking at a mere list of fashion and accessories. This was a much deeper pattern of trends that people have adopted as a result of the political and economical forces in society. When I reflect back to 2007, I notice the past augmentation of everyday items: the oversized Jackie-O sunglasses and handbags big enough to carry our lives in.

Three years later, with an unemployment rate of nearly 10%, according to the U.S. Department of Labor, people are no longer interested in the next “big thing” (literally). With less cash in our pockets, several designers are being forced to become creative and produce more affordable and trendy merchandise that will cater to a wider audience. Let’s take a look at what spring 2010 offers us.

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One early Monday morning I step onto my balcony of my apartment PDF Imprimir E-mail

One early Monday morning I step onto my balcony of my apartment, sipping my daily cup of coffee and feel the peaceful, serene wind caresses my face. I am distraught by the reminders of upcoming mid-terms and the ample amount of unfinished work awaiting my attention, I am suddenly greeted by the sun’s luminous rays. The warm sensation forces me to give off a quick smile, anticipating the next season’s visit. While finishing the last of my coffee I strap on my new pair of zig-zag wedges and take one last glance at the scenery of tall buildings, freeways, and palm trees that formulate the city of L.A. As I grab the handle to open the glass door the maiden of beauty’s heat places a gentle kiss on my cheek. I guess that’s nature’s way of saying, “Goodbye Spring, Hello Summer.”

With the early summer months of June and July quickly approaching, the time has come for us to revise and alter our wardrobes into versatile and light weight materials that will carry us through a day at the beach and a night out for dinner. Take it from prophetic designer Michael Kors himself: “Think about dresses that can be swimsuit cover-ups with flip-flops during the day that transform into cocktail dresses at night with sandals and great jewelry.” This summer is all about sheer slips and cover-ups that can be worn at the beach over your bikini or at night as a dress/blouse; your choice of sandals and accessories will determine the overall look.Before we get into cover-ups and accessories, let’s begin with the main foundation: the swimsuit. For many women (including myself), the hunt for the best swimsuit can be a living hell.

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“I dress for the image. Not for myself, not for the public, not for fashion, not for men.” PDF Imprimir E-mail

“I dress for the image. Not for myself, not for the public, not for fashion, not for men.” A quote once spoken by American-born actress and singer Marlene Dietrich, is one I have certainly respected and admired throughout my life. I grew up in Pawtucket, RI, a small town, where fashion is not exactly essential nor a concern. After attending a private 4-year high school, I felt restrained from expressing any sense of individuality.

After careful thought, I made the decision to move to Los Angeles to attend the Fashion Institute of Design and Merchandising, where I longed to find a place of acceptance. After only living in the heart of Los Angeles for nearly one year, I have gained immense knowledge of what it takes to be apart of the fashion industry through academics and volunteer work.

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